Unitd Visual's Multimedi Safari 2000
In the fall of 2000, Don organized a customer show for United Visual, Inc. at
Chicago's Brookfield Zoo.
The afternoon-to-evening event, most of which
took place after the zoo was closed to the public, included a projector/plasma
shootout in the zoo's main indoor catering area, a private dolphin show, dinner,
special open times at two of the animal exhibits, then dessert and entertainment
back at the catering area.
We invited customers and their families. The goal
was twofold: to stage a larger product demonstration than would otherwise be possible
and to offer an impressive thank-you to United's customers.
We created a two-part invitation. There was a small folder with an overall description
plus a two-sided insert that emphasized the more enjoyable aspects of the event.
Click for pdf versions of these pieces.
Show insert/reply form
The Safari was one of five large annual customer shows that Don staged for United
Visual from 1997 - 2001.