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Think Simple is an integrator of high-end audio, video and automation systems with offices in Florida, the Bahamas and New York.
We took over management of their website in 2016 and have almost completely rebuilt it, updating the navigation and adding new copy, photos, videos and graphic elements.
Today about half of the photography on the site is by Kreski Marketing, and all the written and graphic content is ours.
i2 Technology Consulting & Design
In January of 2018, the principals of i2, a technology consultant specializing in IT, AV, security and data center systems and infrastructure, asked us for help with a new website and marketing program.
We began by interviewing them extensively about their services, developing a marketing message and the written content for the site.
Our biggest challenge was articulating their competitive advantage, which we sum up here. Since that time, we've been adding new pages with new projects and keeping the site up to date.
Near the end of 2019, the managers of Macnica Technology, a California division of a $5 billion Japanese company, asked us to rebuild their website to make their offerings more attractive and clear.
Our goal was to explain their highly technical products using simple English and clear, meaningful images.
We also moved the site to WordPress, greatly simplifying its maintenance.
Check out the home page, where we articulate why pro AV and broadcast product manufacturers should enlist Macnica to help them move to SIMPTE open standards.
We have been working with rental and staging company Novatoo since it began operations in 2002, and we built their original website back then.
We have continued to work with them, building a new, mobile-friendly site in 2018 and adding to it on a regular basis.
We also optimized the site for natural and local search, and we have created and continue to manage an Adwords program designed to help Novatoo dominate specific keywords in the Chicago suburban market.
Sound & Video Professionals
A showcase for the extensive work of this Wisconsin-based sound and video contractor, the Lewis Sound site includes our photographs and descriptions of more than 50 of their integration projects.
Lewis Sound is another long-term customer of Kreski Marketing. We built their original website in 2005, added pages and projects over the years and did a major upgrade in 2018.
More than ten years ago, we built the original website for this outsource provider of AV system engineering, programming, installation labor and repair service - but recently upgraded it to a mobile-friendly, responsive platform.
Our work included custom photography, writing, design, programming and search engine optimization.
MediaTech Home Systems
MediaTech came to us looking for content for their beautiful new website, and we've rewritten and expanded the descriptions of the company's services, looking to the needs of Google as well as potential clients. We created a new keyword list, new copy, new navigation, optimized everything for natural and local search and added Google Analytics to help MediaTech tweak the site on an ongoing basis.
Publications about website development
Read Don's articles for Commercial Integrator and Sound & Video Contractor:
• Website Development Basics
• Search-Engine Basics and SoLoMo
• Search-Engine Optimization
• Local and Mobile
• Link Management
• Pay-per-Click Advertising
• Landing Pages
• The Call to Action
• What Web Users Want
• Ecommerce Websites
• Social Media Basics
• Harnessing Facebook
• LinkedIn Personal Profiles
Web development case histories:
• AV TechSource
• Media Tech