Read Don's articles for Commercial Integrator and Sound & Video Contractor:
• Website Development Basics
• Search-Engine Basics and SoLoMo
• Search-Engine Optimization
• Local and Mobile
• Link Management
• Pay-per-Click Advertising
• Landing Pages
• The Call to Action
• What Web Users Want
• Ecommerce Websites
• Social Media Basics
• Harnessing Facebook
Web development case histories:
• AV TechSource
• Media Tech
We redesigned this 68-page e-commerce website, programmed it, optimized it for the search engines and took over an existing pay-per-click campaign.
The new site includes a new graphic design, new photography, writing, and programming from Kreski Marketing. Highlights include the home page, product page, online videos and product reviews.
You may also want to view the Wireless Computing Facebook page.
We originally built this site in 2003 to demonstrate the range and depth
of this AV system integrator’s services. We've been adding pages over the years and, in 2012, re-optimized the site for the search engines.
Be sure to look at the Engineer's Corner and Client
Stories sections and download a copy of the company
brochure (also created by Kreski Marketing).
Media Tech Home Systems
Media Tech launch a great-looking new website in 2011, but they were not happy with the content or the site's rankings in the search engines.
We stepped in the following year to rewrite and expand the descriptions of the company's services, looking to the needs of Google and Bing as well as potential clients. We created a new keyword list, new copy, new navigation, optimized everything for natural and local search and added Google Analytics to help Media Tech evaluate our work.
Throughout the project, we worked with the original website developer, adding our expertise in content and SEO to their skills in graphics and programming.
We launched this website back in 2006 for Novatoo, a startup dealership focusing on the rental, staging,
and AV systems markets.
We have continued to work with them, from time to time adding pages and pdf handouts to reflect their expanding offerings.
In 2012, we optimized the site for natural and local search and added an Adwords program, designed to help Novatoo dominate specific keywords in the Chicago suburban market..
We built a new site for this outsource provider of AV system engineering, programming, installation labor and repair service.
Our work included custom photography, writing, design, programming and search engine optimization.
Read a case history describing how we designed the site.
Sound & Video Professionals
A showcase for the extensive design and installation work of this Wisconsin-based sound and video contractor. We began the project by photographing more than 50 client sites, then built this 100+ page website from scratch.
Check out the Our
Work section and client
pages. Click any photo to view slide shows.
An all-new web site for New England's largest AV integrator, built to bring their public image in line with the quality of the work they do.
We created the site plan and design specs, wrote most of the copy and optimized each page for the search engines. ADTECH staff provided photography, final design, layout and programming in-house.
ADTECH at Home
The residential division of ADTECH Systems. We provided a site plan, copy and search engine marketing help for this new website, while the company handled graphic design and programming in-house.
A new 23-page site was just what was needed as CAVCOMM sought to expand its unique staging and AV integration business.
Check out the Microsoft LKO Launch and Queen of All Saints pages for examples of our ability to combine custom photography, writing and design to highlight a company's unique capabilities.
Don created this site when he was United Visual's director of marketing. His idea was to create a site so rich
in information that people would visit it no matter where they planned to buy.
Once there a large percentage would end up buying from the on-line catalog.
The site has changed quite
a bit since Don left and has a new graphic look. But note that he
(with the help of freelancers now working for Kreski Marketing) created all of
the major features of the site, including the Online