Think Simple is an integrator of high-end audio, video and automation systems with offices in Florida, the Bahamas and New York.
We took over management of their website in 2016, and have almost completely rebuilt it, updating the navigation and adding new copy, photos and graphic elements.
Recently we've been shooting original photography for the site, and adding more and more about their unique offerings.
i2 Technology Consulting & Design
In January of 2018, the principals of i2, a technology consultant specializing in IT, AV, security and data center systems and infrastructure, asked us for help with a new website and marketing program.
We began by interviewing them extensively about their services, developing a marketing message and the written content for the site.
Our biggest challenge was articulating their competitive advantage, which we sum up here.
We launched this site back in 2006 for Novatoo, a startup focusing on the rental and staging market.
We have continued to work with them, adding pages and images to reflect their expanding offerings. In 2018 we rebuilt the site on a mobile-friendly platform.
We have also optimized the site for natural and local search, and we have created and continue to manage an Adwords program designed to help Novatoo dominate specific keywords in the Chicago suburban market.
Sound & Video Professionals
A showcase for the extensive work of this Wisconsin-based sound and video contractor, the site includes our photographs and descriptions of more than 50 Lewis projects.
Lewis Sound is another long-term customer of Kreski Marketing. We built the original site in 2005, added pages and projects over the years and did a major upgrade in 2018, bringing the site to a mobile-ready platform.
More than ten years ago, we built the original website for this outsource provider of AV system engineering, programming, installation labor and repair service - but recently upgraded it to a mobile-friendly, responsive platform.
Our work included custom photography, writing, design, programming and search engine optimization.
MediaTech Home Systems
MediaTech came to us looking for content for their beautiful new website, and we've rewritten and expanded the descriptions of the company's services, looking to the needs of Google and Bing as well as potential clients. We created a new keyword list, new copy, new navigation, optimized everything for natural and local search and added Google Analytics to help MediaTech and tweak the site on an ongoing basis.
Check out CAVCOMM's Microsoft LKO Launch and Queen of All Saints pages for examples of our ability to combine custom photography, writing and design to highlight a company's unique capabilities.
Publications about website development
Read Don's articles for Commercial Integrator and Sound & Video Contractor:
• Website Development Basics
• Search-Engine Basics and SoLoMo
• Search-Engine Optimization
• Local and Mobile
• Link Management
• Pay-per-Click Advertising
• Landing Pages
• The Call to Action
• What Web Users Want
• Ecommerce Websites
• Social Media Basics
• Harnessing Facebook
• LinkedIn Personal Profiles
Web development case histories:
• AV TechSource
• Media Tech