"Our business will just about double this year," says John Miles, partner at Elgin, Illinois' Sound Vision, Inc. "And though, Don, I can't give you all the credit for this happening, you have done a really great job for us."

The company has made a number of aggressive moves over the last three years that are paying off now. These include

• expanding their sales force and technical staff
• a new emphasis on further development of their
existing clients and referral business
• an outreach to new accounts

Sound Vision's expanded marketing program has certainly been a help. When I started doing work for the company in 2002, they did little or no regular marketing or promotion.

The marketing program we set up for the firm has been basic, but very effective. It's goal is simple: to help the company's sales force find and close AV system opportunities, mainly by showing the high quality of their work to potential customers who do not know them.

Key components of the program include:

• professional photography and written descriptions
of their more impressive installations
• an all-new website which outlines the strengths
of the company and shows off its work

• a printed brochure
• a search engine campaign to bring interested,
but unknown potential customers to the site

I hope you'll take a moment to view some of the key components of the website:

About Sound Vision

Proficiencies

Client stories