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Unitd Visual's AV Design Seminar 
Working with United Visual's downtown Chicago sales reps, Don created a seminar
to teach the fundamentals of designing meeting rooms using AV systems. 
The 90-minute session, which relied heavily on
photos of United Visual installations to illustrate its concepts, had two goals.
First, it offered a way to start relationships with architectural firms who might
later influence the choice of an AV systems integrator. Second, though it was
in no way a selling seminar, it offered attendees strong evidence of United Visual's
knowledge and expertise in this field.
The invitation 
We approached each architectural firm first by telephone, following up with an
email with this pdf seminar description attached. 
Click for seminar handout 
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