This email newsletter for dealer Media Resources, Inc. included news of the dealership,
new product information, system specials and a customer application story.
We launched the newsletter
partly as a way of keeping in contact with current customers but mainly as an
outreach to new accounts.
Each issue was broadcast to customers and prospects
and also existed as a page on the MRI website.
We used an email broadcast service for the initial
distribution and also relied on search engine promotion to bring readers into
the website version.