Media Update

This email newsletter for dealer Media Resources, Inc. included news of the dealership, new product information, system specials and a customer application story.

We launched the newsletter partly as a way of keeping in contact with current customers but mainly as an outreach to new accounts.

Each issue was broadcast to customers and prospects and also existed as a page on the MRI website.

We used an email broadcast service for the initial distribution and also relied on search engine promotion to bring readers into the website version.