Seminar marketing to educators

Throughout the 1980s and 1990s Midwest Visual aggressively pursued AV and computer business in the educational arena.

When Don joined the company in 1979, they had just signed on as a dealer for the Apple II computer, and this business grew until it provided about half of the company's profits. Seminar marketing was responsible for a large part of this growth, and they offered everything from computer classes for credit to single and multi-day promotional events.

Working with other Midwest Visual managers, Don organized nearly all of these events and handled their promotion.

The EdTech Conferences

Among these events was a long series of workshops to the Chicago Public Schools. Click for an example: a conference offered in 1995.