Think Simple

Think Simple is an integrator of high-end audio, video and automation systems with offices in Florida, the Bahamas and New York.

We took over management of their website in 2016 and have almost completely rebuilt it, updating the navigation and adding new copy, photos, videos and graphic elements.

Today about half of the photography on the site is by Kreski Marketing, and all the written and graphic content is ours.

i2 Technology Consulting & Design

We launched this site in January of 2018 as an online brochure for a technology consulting working in a number of disciplines, but by 2025 the principals had shifted their focus to their key revenue source: data center design. We rebuilt the site with that focus.

Our biggest challenge was articulating their competitive advantage, which we sum up here. We continue to add new pages with new projects to keep the site up to date.

Bodhi

Bodhi is a building management software program for hotels, resorts, and multi-unit housing projects that brings Crestron, Lutron and other technology on a property together under a single, simple-to-use interface.

While the company handles its own web programming, we've provided nearly all of the content, including product descriptions, customer case histories, stock photography and photo retouching.

Novatoo Audio Visual

We have been working with rental and staging company Novatoo since it began operations in 2002, and we built their original website back then.

We have continued to work with them, building a new, mobile-friendly site in 2018 and adding to it on a regular basis.

We also optimized the site for natural and local search, and we have created and continue to manage an Adwords program designed to help Novatoo dominate specific keywords in the Chicago suburban market.

AV TechSource

Nearly 20 years ago, we built the original website for this outsource provider of system engineering, programming, installation labor and repair service for AV integrators - but then upgraded it to a mobile-friendly, responsive platform.

Our work included custom photography, writing, design, programming and search engine optimization.

Dynamic Sound Control

Kreski Marketing has always been connected to the engineering and design consulting industry, and that connection led us to this manufacturer of HVAC duct silencers and related services. .

Our work included planning and written content for this new website, including company and product descriptions and leadership biographies.

MediaTech Home Systems

MediaTech came to us looking for content for their beautiful new website, and we've rewritten and expanded the descriptions of the company's services, looking to the needs of Google as well as potential clients.

We created a new keyword list, new copy, new navigation, optimized everything for natural and local search and added Google Analytics to help MediaTech tweak the site on an ongoing basis.

Publications about website development

Read Don's articles for Commercial Integrator and Sound & Video Contractor:

• Website Development Basics
• Search-Engine Basics and SoLoMo
• Search-Engine Optimization
• Local and Mobile
• Link Management
• Pay-per-Click Advertising
• Landing Pages
• The Call to Action
• What Web Users Want
• Ecommerce Websites

Social Media:
• Social Media Basics
• Harnessing Facebook
• LinkedIn Personal Profiles

Web development case histories:
• AV TechSource
• Media Tech