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| How to get your website noticed by new customers | |
"There's no doubt about it. The Internet is the number one source of information today for people purchasing AV products. And if you're going to use the Internet to find new customers, you have to market to the search engines." So says search engine marketer Walt Dibbern of Dibbern & Dibbern. While search engines can bring big numbers in to your business, search engine marketing is not an easy task. You need to know:
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by Don Kreski
Photographing AV systems is not an easy process.
I’ve been buying and shooting these kinds of images for about 20 years, so I thought I might share a few trade secrets. Click on each topic to learn more:
Optimizing a website can be an uncertain process. There are, however, effective alternatives.
- Pay-per-click advertising gets fast results and can be very cost effective
- Pay-to-index listings offer the latest twist to what you thought was the free section of Yahoo and other engines
What’s reasonable to expect from a small pay-per-click campaign in the AV marketplace? A lot, it seems.
With a monthly click-through invest-ment of only about $100, Media Resources, Inc. pulls in about 2700 site visits and 50-60 leads.
Read more about the Media Resources search campaign.
Though almost everyone touts the benefits of strategic planning, it’s a "custom more honored in the breach than the observance" in the AV industry.
- Planning can make a big difference in your firm’s profits
- Many effective plans are created with an informal, though regular process
- Good planning is a learned skill that can be built up with time.
Kreski Marketing Consultants is a marketing agency specializing in work for the audio-visual industry.
Don Kreski, principal, has over 25 years of marketing management experience in the industry.
Contact Don at...
