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The Production Process
A CASE HISTORY: CREATING ONLINE VIDEOS FOR WIRELESS COMPUTING, INC.
If you're thinking about creating an online video to promote your business, you've probably asked yourself, "What's the best way to make it happen?"
This month I'd like to outline the production process for you, illustrating it with a project we finished this summer.
I'll cover details of the eight steps anyone has to take to finish a successful online video:
| • Setting goals | • Defining your message |
| • Writing a script | • Finding on-screen talent |
| • Planning for B-roll | • Shooting |
| • Setting up on YouTube | • Adding video to your website |
Read The Production Process, Don's September column from Sound & Video Contractor.
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