Online Video Putting video to work in your av marketing program There are many reasons to consider adding video production to your marketing mix. "Video can help you build a presence in the search engines, especially Google," says SEO expert Tim Grant. "A picture is worth 1,000 words," adds Steve Israelsky of Tightrope Media Systems. Video can do a faster, better job of explaining what you do than any other medium. "We have had nothing but success from our video program," says Kip Davis of AV integrator Audio Video Systems. In this recession year, Davis has seen a 37% increase in his revenues. He attributes half of this to his video marketing program, which put nine videos on YouTube and his website. Learn how to put together a winning video program in "Putting the V Into AV Marketing" from Sound & Video Contractor.