The case for pay-per-click advertising grows daily. As users turn to smart phones and tablets, screens shrink and the real estate available for free listings gets smaller and smaller.

If you want to use the search engines to help build a profitable business, these ads are definitely worth considering. We'll look at some surprising facts...for example, that your bid is not the only factor that determines ad ranking. Then we'll review the four steps to creating a successful PPC campaign: