Multimedia Websites HIGH-END WEB DESIGNER SHARES HIS THOUGHTS ON WHERE THE WEB IS GOING Gary Ricke, a designer of higher-end Flash and database-driven websites, is a fan of YouTube. But he believes there's a need for a higher-quality treatment on your main website as well. Some of his thoughts: • The best sites seamlessly mix video, text and animations. • A website is not a single page experience. The story you tell should unfold as a viewer travels from page to page. • It's possible to track where viewers have been on your site and tailor content to what they've already seen. • The story you tell is the most important part of any web or video effort, and the script the most crucial part of the project. Read more about what your site can be in Don's November column from Sound & Video Contractor.