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Facing Facts
HOW FACEBOOK CAN HELP YOUR AV BUSINESS
If you'd like to use Facebook to reach out to potential clients, the first thing to understand is that your company page is mainly for those finding you for the first time. Research indicates that 95% of visitors will see your Facebook profile only once.
Instead, you need to do what the marketers at AVI-SPL do: focus on your news feed. It should be your #1 way of interacting with Facebook fans. For that reason, it's crucial to ask people to press the 'like' button when they do visit your page.
AVI-SPL also works hard to integrate Facebook campaigns with the rest of their marketing program. They make their Facebook material highly visual. They use it for ongoing narratives. They use it to communicate with employees, the press and vendors as well as customers.
Learn how AVI-SPL and other AV firms use Facebook. Read Don's April column from Commercial Integrator. |
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