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Exclusive News
PITCHING FEATURE STORIES TO SPECIFIC PUBLICATIONS
While most publications welcome well-written news releases, editors have another need that a press release can't really address--a need for longer, more informative feature stories that their readers will value and that set them apart from competing publications.
You can tap into that need by approaching journalists one-on-one with story ideas tailored to their specific publications. This month we'll look at how to do that effectively, including:
- Six steps crucial to making this approach work
- When a submitted story is better than a story idea
- What writers and editors need from you
- How to write a pitch letter
- Effective follow up
- Long-term success
Read Exclusive News, Don's February column from Sound & Video Contractor.
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