Making Your Case TIPS FROM SANYO ON MAKING A GREAT ONLINE VIDEO Here's a demonstration of the power of online video: Try searching for "Sanyo camcorder" on YouTube. It's a great example of viral marketing. Sanyo customers have taken on the role of promoting Sanyo's products. Wondering what AV professionals might learn from this example, I recently spoke to Sam Malik, director of sales and marketing for Sanyo Presentation Technologies, and Jim Noyd from the division's PR agency. They shared ideas on: The value of online video in the AV market Planning and script writing How the pros handle studio time Ideas and tips for integrators with smaller budgets Read Drive Your Business Forward: Don's February column from Sound & Video Contractor.

Contact us for help or advice with your marketing program Kreski Marketing Consultants is a marketing agency specializing in work for the audio-visual industry. Don Kreski, president, has over 25 years of marketing management experience in the industry. Jerry Gale, senior marketing consultant, has over 15 years. Contact Don or Jerry at...

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