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Responding to an RFP

THOUGHTS ON THE ART OF WRITING WINNING BID DOCUMENTS – PART 2

Last month we looked at the science of responding to RFPs: the process you need to go through to ensure that your proposals realistically describe what you plan to do, set a profitable price on your work and protect you from unexpected issues.

This month I'd like to ask the question: Can the way you write a bid document help you win the bid?

I asked three industry experts to help explain:
  • The two-envelope process and what it tells us about the qualifications of bidders
  • What you need to convey about your company in a proposal
  • How you can show you're the most qualified bidder
  • How you can help your people write winning proposals
Read Get the Job, Part 2: Don's May column from Sound & Video Contractor.


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Kreski Marketing Consultants is a marketing agency specializing in work for the audio-visual industry.
Don Kreski, president, has over 25 years of marketing management experience in the industry.
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