News Flash HOW TO WRITE AN EFFECTIVE PRESS RELEASE If you want to get more ink for your company, it's important to master the press release, the most widely used tool in the publicist's kit. There are no hard and fast rules, but there are a number of elements common to every successful release. This month I'll outline the key steps you'll need to create a successful press release. You'll learn: When a press release is most effective How to write a successful release How press releases can help build your search engine rankings Where to send your release Read News Flash Don's December column from Sound & Video Contractor.

Contact us for help or advice with your publicity program Kreski Marketing Consultants is a marketing agency specializing in work for the audio-visual industry. Don Kreski, president, has over 25 years of marketing management experience in the industry. Contact Don at...

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