 |
 |
An SEO Case History
SEVEN CRUCIAL STEPS TO BUILDING AN EFFECTIVE AV INDUSTRY WEBSITE
It's a common problem. You've created a new website, but it doesn't bring in the business you expected. Such was the case at Media Tech Intelligent Home Systems, whose owners asked us to rework an existing site to gain better rankings in the search engines.
The process involved defining what is unique about their business and their services, crafting an appealing message that describes that difference, then developing a list of key terms actually used by people looking for someone like them.
Once we had a keyword list, we could create a page plan and individual pages that would appeal to the search engines as well as to potential customers.
For a step-by-step description of how we rebuilt the Media Tech website, read Don's December column from Commercial Integrator Magazine.
|
|
 |
