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The Online Press Release
HOW YOU CAN USE PR SERVICES TO BUILD SEARCH ENGINE RANKINGS AS WELL AS PRESS COVERAGE
It used to be that if you wanted to start a press campaign, you would have to build your own list of reporters and editors, either by searching out magazines one by one or by referring to a printed directory.
Today you have the option of sending your releases through PR Web, Business Wire and other services, giving you much greater reach to the press plus online media such as blogs, social media and search engines. This month we will look at
- Online vs. traditional media
- Targeting the publications you want
- How to add links and anchor text to your releases
- Coverage and costs
- Tracking the results
Read The Online Press Release, Don's January column from Sound & Video Contractor.
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