Building Trust USING FACTORS ON AND OFF YOUR WEBSITE TO HELP CLOSE MORE SALES Trust is an important factor in website design, especially if you have a lesser-known company or are bringing in new clients through search engine listings. Because the web offers so many choices for any product or service, it's crucial that potential buyers know they can trust you to deliver what you promise. This month we're featuring an article by search engine guru Tim Grant, who suggests several ways to build trust on your site: • Testimonials • About Us page • Client list • Photos of your staff and your projects • Memberships and certifications • Stories in the press • Community support pages Offsite factors can also be important: • Social media sites • Reviews • Your search engine rankings Read "Improve Sales By Building Trust" by Tim Grant