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Ecommerce Websites

IS ADDING A SHOPPING CART RIGHT FOR YOU?

"I have a credit card in my hand. Why can’t I buy it right now?"

There's a question that should give any sales manager pause.
In these days of instant communications, shouldn't you be offering your customers the ability to buy the way they want?

I spoke to six executive managers of AV, security and web development firms about their experiences with ecommerce websites, including Kelly Lamison, the VP of AVI-SPL who is in charge of the Projector People website. A large, popular site like this can be many things to many people, but Projector People focuses on providing • great product information • fast service • low prices • vigorous follow up from a professional sales team.

Smaller players, including Educational Resources, United Visual and Security Design Services each take a different focus, and these include a • niche strategy • bid strategy and • specialized service strategy.

Learn more from these AV professionals in "Ecommerce Websites" from Sound & Video Contractor.


Contact us for help or advice on your marketing program.
Kreski Marketing Consultants is a marketing agency specializing in work for the audio-visual industry.
Don Kreski, president, has over 25 years of marketing management experience in the industry.
Contact Don at...



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