 |
 |
Local and Mobile
AS THE SEARCH ENGINES SHIFT THEIR FOCUS, OPPORTUNITIES OPEN FOR AV INTEGRATORS
There's an important change under way in search. As more people browse the Internet with smart phones and tablets, Google and Bing have given greater emphasis to local results.
If you want to maximize your website's visibility to potential customers, you'll need to:
| • |
Learn to recognize keywords and phrases with 'local intent' |
| • |
Verify your locations with Google and Bing |
| • |
Build geographic terms into the content of your website |
| • |
Consider pay-per-click ads for any geographic areas where you have trouble being seen in search. |
Of course, you'll also need to make sure your site is usable on mobile devices.
Learn more about optimizing your website for local marketing. Read Don's August column from Commercial Integrator.
|
|
 |
