by Don Kreski Doing a first project for a potentially large new client is bound to make anyone a little nervous. When the job is shooting photos of their owner's homes, it doesn't help. I had received an email from Kari Mickits, corporate communications manager for AMX, asking if I "might know of an architectural-style photographer" to shoot a condominium and yacht owned by the Duchossois family, who had purchased AMX in 2005. She needed someone who could show the AV and control systems to their best advantage. Well, yes I did know someone...I could do the work myself. How I did it may be instructive if you hire photographers to shoot AV systems – or if you'd like to take these kinds of photos yourself. Read "How I shot the Duchossois residences for AMX"

DUKANE CEO TALKS MARKETING STRATEGY How do you compete in a tough market like projectors when you know you’re never going to approach the size or manufacturing efficiency of an NEC, Sharp or Sanyo? Dukane president Jim Locascio says he's ready to make an unusually strong commitment to dealers who are willing to make a similar commitment to him. A case in point: a targeted promotion Dukane launched this summer on behalf of dealer South Western Communications into the state of Kentucky. Read Locascio's take on his success in Kentucky schools