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The Call to Action
THE ART OF CONVERTING
WEB VISITORS INTO CLIENTS
A great web page, like a great sales call, may not always end with the client making a purchase, but it should end with him or her taking one more step on the road to a purchase.
This month we'll look at the call to action, a crucial vehicle for moving people through your website and into a position where you can close a sale.
Can you arouse your visitors' curiosity? Promise them 'three tips' or 'the inside story' on some important topic? The more interesting and enticing you can make your call to action, the more likely the reader will become a customer.
We'll look at basic calls, Contact Us forms, white papers, e-books, videos, webinars and other effective strategies.
Learn how to create effective calls to action. Read Don's January column from Commercial Integrator. |
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