Integrator Marketing IT'S NO LONGER ENOUGH TO RELY ON WORD OF MOUTH AND COLD CALLING TO BRING IN NEW BUSINESS The largest AV integrators know something that others don't: there's a more productive way to bring in new business than relying on cold calls, bids and word of mouth. Regular marketing activities can smooth the way for your sales efforts, add credibility to your company and bring in sales leads, making it much easier to find new customers. Better still, good marketing can help you communicate the value you offer, allowing you to close more business at higher margins. It can be a huge competitive advantage. This month, we'll look at the basics of marketing for AV integrators. Here's an article that recently ran in Commercial Integrator, for which Don Kreski was interviewed. Read Integrator Marketing 101 from Commercial Integrator Magazine.

	Don to write a marketing tips column for Commercial Integrator Look for the June issue of CI, in which Don will start a regular column on marketing for AV integrators. His first article, Marketing to Search Engines, includes an explanation of the latest buzzword, 'SoLoMo' (or 'Social, Local and Mobile').
Copyright 2012 Kreski Marketing Consultants, Inc.