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What Web Users Want
USER STUDY YIELDS INSIGHTS INTO CREATING A BETTER ONLINE EXPERIENCE
What do users want from the websites they visit?
Gary Ricke of Orbis Web Designs was recently involved in a market research study undertaken by one of his clients, who asked their own customers what they do and do not like about various sites.
Among their conclusions:
- People don't want websites - they want the information that good websites provide
- They want a site to focus on products or services
- Graphics and video must be relevant
- Clarity, predictability, usability are key
For details on how to apply these insights to AV industry websites, read Reach Your Customers, Don's July column from Sound & Video Contractor.
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