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What Web Users Want

USER STUDY YIELDS INSIGHTS INTO CREATING A BETTER ONLINE EXPERIENCE

What do users want from the websites they visit?

Gary Ricke of Orbis Web Designs was recently involved in a market research study undertaken by one of his clients, who asked their own customers what they do and do not like about various sites.

Among their conclusions:
  • People don't want websites - they want the information that good websites provide
  • They want a site to focus on products or services
  • Graphics and video must be relevant
  • Clarity, predictability, usability are key
For details on how to apply these insights to AV industry websites, read Reach Your Customers, Don's July column from Sound & Video Contractor.


Contact us for help or advice with your next website
Kreski Marketing Consultants is a marketing agency specializing in work for the audio-visual industry.
Don Kreski, president, has over 25 years of marketing management experience in the industry.
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