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Landing Pages
HOW AV COMPANIES CAN USE THEM
FOR MORE EFFECTIVE WEB CAMPAIGNS
Your landing pages, the pages visitors first see when they land on your website, can make or break your marketing efforts.
While some marketers use the term only for pages developed specifically for pay-per-click campaigns, the principles behind good landing pages can help you create better content for any part of your website.
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Building the page starts with the proper key phrase |
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The headline should use the key phrase prominently |
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Photos must communicate that key concept again |
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Body copy must stay on topic and elaborate central ideas |
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You need a strong call to action on any landing page |
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On longer pages keep crucial elements "above the fold" |
Learn more about creating effective landing pages. Read Don's November column from Commercial Integrator. |
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