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Three-Way Street

THE MOST EFFECTIVE NETWORKING
APPROACH IS A WIN-WIN-WIN


Most professionals recognize that they have to network to build business and move forward in their careers.

But there's a lot of confusion about how to network effectively. Many see networking as a one-way street: "What can this person do for me?" To take networking to the next level, try this:

• When you meet someone new, ask yourself: "What is this person
  good at and what does this person need?"
• Then ask yourself: "Who else do I know that can help with that
  need?"
• Put those two people together and you've begun building a
  network of strategically important partners. It's a proactive process
  that will generate goodwill and add value to your relationship with
  each. It's not a win-win, but a win-win-win.

Read more about strategically important partners in Jerry Gale's Three-Way-Street from Systems Contractor News.


Contact us for help or advice with your marketing program
Kreski Marketing Consultants is a marketing agency specializing in work for the audio-visual industry.
Don Kreski, President, has over 25 years of marketing management experience in the industry. Jerry Gale,
Senior Marketing Consultant, has over 15 years.
Contact Don or Jerry at...



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