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Telling Your Story

WHY PRINTED BROCHURES ARE RELEVANT
IN AN ELECTRONIC AGE


As important as electronic media have become, there's still a lot of value in a printed brochure.

"People look at our brochure and they instantly get all kinds of things that would have taken half an hour to convey without it," says Will Bakewell, president of Visionary Solutions, Inc. "We went into this project needing a way to crystallize what we have and explain it clearly and concisely."

To accomplish this goal, a brochure must be:
  • Highly focused. "It's like that two-minute elevator speech...."
  • Strategic. "I like to keep my options open...but without being very specific about what we have, I can't reach anyone."
  • Highly visual. You have to capture busy people's attention.
  • Original. It must differentiate your company or product.
Read more about the art of creating an effective brochure in
Telling Your Story from Sound & Video Contractor.




Examples of effective AV industry brochures

Sound Vision: Beyond the Ordinary in Custom Audio Visual Systems
Gentner: Assistive Listening Systems
Conference Technologies, Inc. Audio Visual Solutions
CAVCOMM: Staging and Logistics Services
SPL Integrated Solutions: Collaborative Communication Systems
United Visual, Inc: Audio/Visual Systems
Media Resources: We'll take the worry out of your next AV system
(All of these examples were created by Kreski Marketing or by Jerry or Don)


Contact us for help or advice with your next brochure or spec sheet
Kreski Marketing Consultants is a marketing agency specializing in work for the audio-visual industry.
Don Kreski, president, has over 25 years of marketing management experience in the industry. Jerry Gale,
senior marketing consultant, has over 15 years.
Contact Don or Jerry at...



Copyright 2010 Kreski Marketing Consultants, Inc.