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Incoming Links
SIX IDEAS TO GROW YOUR SEARCH RESULTS
GIVEN CHANGES AT GOOGLE AND BING
Strategies to secure incoming links have long been a crucial part of search engine marketing, but Google and Bing are working harder than ever to prevent purchased or traded links from having an influence on the results they provide.
Rather than using link exchanges and link brokers, try these six tactics to build more natural and meaningful incoming links:
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Create truly useful content for your website |
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Spread the word about this content through newsletters, blogs and social media feeds |
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Strengthen your PR program with placements in the trade press and on industry websites linking back to this content |
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Post comments with links on forums and news sites |
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Seek listings with citation sources and search directories |
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Pursue a few links every month rather than many at once |
Learn more. Read Build a Link-Friendly Website, Don's October column in Commercial Integrator Magazine. |
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