Why are case histories so widely used in technical industries like ours? They give readers a chance to learn about their peers and how they have solved real problems. People enjoy them and can learn from them. Case histories can be very valuable to you for three reasons: 1. They offer instant credibility: anyone can say their products are great, but a good case history proves the point. 2. They can tell your story in ways that advertising and promotional pieces simply can't. 3. They’re easy to place in national publications. Learn more about how you can get the most from customer case histories. Read "Getting Seen and Heard" from Sound & Video Contractor.

When you’re reprinting a published case history or you just have a lot to say, a longer story can be quite effective. The key is good photography and an effective layout. (Case histories by Kreski Marketing) Hi-Rise Living (story for Crestron) Sound from the Heart (story & photos for ClearOne) Building the Big Systems (story, photos & layout for Lewis Sound) What NASA Looks for in a Wireless Keyboard (story & layout for Wireless computing) Sophisticated Security (story, photos & layout for Media Resources) Award Winning Conference Room Takes Media to the Extreme (story and layout for United Visual)

A shorter case history can get the point across quickly and be somewhat less expensive to produce. They’re particularly effective online or if you have great photos to show. (Case histories by Kreski Marketing) Blue Moon Yacht (story & photos for AMX) Microsoft Server Software Launch (story, photos & layout for CAVCOMM) Disaster Operations at the Red Cross (story & photos for AVI-SPL) ACE Parades Modern AV into Macy's Manhattan (story for ACE Communications) Rousing Music and Crisp Speech at Fox River Christian Church (story, photos & layout for Lewis Sound)