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Social Marketing
WHY DON'T YOUR CUSTOMERS 'LIKE' YOU?
If you are like many in the AV industry, you've been trying to start a dialog with prospective clients on Facebook. You feel good about the 200 'likes' you've attracted, but when you look at the Coca-Cola Facebook page, you see that they have 60 million.
Is something wrong?
To attract large numbers of fans on Facebook, you need to have a brand that people see as intimately connected with their self image. That is to say, the way they relate to Coca-Cola may be fundamentally different than they way they relate to an AV system supplier.
It's time to put aside the hype and take a realistic look at how social platforms can help you grow your business.
Learn how companies in the AV industry are successfully using social. Read Don's March column from Commercial Integrator. |
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