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Linking In
HOW YOU CAN TAKE ADVANTAGE
OF THE LARGEST BUSINESS NETWORKING SITE
The social networking websites are certainly generating a lot of hype. I tend to be a skeptic, but I have been trying to figure out how I can use LinkedIn to bring new business to myself and my clients.
What I've learned from talking to LinkedIn users is that the site can indeed be valuable, but the way it works is more subtle than what most people seem to think.
Rather than a direct means of bringing in new business, LinkedIn is
- a powerful research tool
- a powerful recruiting tool
- a way to keep in touch with business contacts
- a way to reach out to new contacts for help and information
Read how the AV industry is using the site in Linking In: Don's March column from Sound & Video Contractor.
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